But, by now you know me. I'm fascinated by the creative ideas and new business models that seem to bubble up when innovative spirits connect with what technology makes possible. The latest one I came across is MediaPredict. Check it out at www.mediapredict.com . Basically, it's on online marketplace designed to predict the success of new media artifacts, books, music, etc. You bet on the probability of success with "play money" but you can win real cash if the proposal you bet on is picked up by a publisher. Neat idea, and sounds like fun. In addition to the website, you can read about it in this article from the May 21 International Herald Tribune: Publisher puts book proposals on an online betting exchange.